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Flat-rate fractional GC for the vibe coding era.

Unlimited access for $10,000/month.

California-Licensed Attorney Since 2008
Chair, BHBA AI & Law Section
Former VC-Funded Founder
Or call directly: 415.275.0505
Marc Hoag, fractional general counsel and IP attorney for AI-first startups
Marc Hoag, fractional GC and AI governance attorney

Marc Hoag

I understand what's in your git diff, not just your MSA.

I'm a founder first, lawyer second. I build web and iOS apps with Claude Code, Cursor, and Xcode. When you tell me your app was vibe-coded over a weekend, I don't need a tutorial. I've done it myself. As the Inaugural Chair of the Beverly Hills Bar Association's AI & the Law section, I'm shaping how AI, regulation, and tech law intersect in modern legal practice.

You don't need an in-house legal team. You need a lawyer who ships.

AI tools have collapsed the distance between idea and production. Founders are shipping MVPs in days, not months, often with AI writing most of the code. That speed is a superpower, but it creates legal exposure most lawyers can't even see because they've never touched a codebase. You need an AI lawyer who builds. I embed directly with your team, shaping product decisions, contract structures, and risk strategy together. Not just legal review after the fact.

  • Predictable, flat monthly rate.
  • Deep expertise in AI and SaaS transactions, including MSAs, data protection, GDPR, and the EU AI Act.
  • I build with the same AI tools you do. I know the risks because I live them.
  • Business-first approach. Risk avoidance, second.
  • On-call when you need me. On my personal cell.
Flat-rate fractional general counsel for startups
Unlimited Alignment

The billable hour model
incentivizes inefficiency.

Predictable costs. Zero surprises. My subscription model means you call me before there's a problem, not when it's too late. Unlimited access for $10,000/month.

  • Flat monthly rate. No hourly billing
  • Unlimited access. Unlimited work.
  • Cancel anytime.
  • Quarterly scope review to ensure alignment.
  • Priority turnaround times.
  • Direct Slack/Text/Personal phone access.

Trusted Authority in AI Law

Shaping how AI, regulation, and technology law intersect through practice, scholarship, and industry leadership.

Inaugural Chair

Beverly Hills Bar Association AI & the Law Section. Defining how the legal profession engages with AI.

Columbia University

Guest Lecturer, Executive LLM program. Teaching the next generation of lawyers about ChatGPT and AI law.

Open Source Builder

Creator of the Claude Code Setup Wizard and contributor to open-source legal tools. Proof that this lawyer actually ships code.

Published Scholar

Published on SSRN: "Why AI Training Should Fall Outside Copyright's Domain." Advancing the academic discourse on AI and intellectual property law.

Read the paper →

Let's get to work.

No hourly billing. No surprises. First call is free.

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