AI law for AI-first startups.
AI-powered.
Flat-rate.
For bootstrapped founders through Series A+. No hourly billing.
See pricingOr send a message.
A few details. I'll reply within 24 hours.
Marc Hoag
I understand what's in your git diff, not just your MSA.
I'm a founder first, lawyer second. I've run my practice on AI since 2023 and I build web and iOS apps with Claude Code, Cursor, and Xcode. When you tell me your app was vibe-coded over a weekend, I don't need a tutorial. I've done it myself. As the Inaugural Chair of the Beverly Hills Bar Association's AI & the Law section, I bring the same AI-first mindset to legal work that you bring to product.
You don't need an in-house legal team. You need a lawyer who ships.
You use AI to build product faster. I use AI to deliver legal work faster. That's why flat-rate works, and why a traditional firm can't match these prices at this speed. I embed with your team and move at your pace.
- Flat monthly rate. No surprises.
- Deep expertise in AI and SaaS transactions, including MSAs, data protection, GDPR, and the EU AI Act.
- AI drafts first. I review everything. My bar license is on every document.
- AI-drafted contract? I redline it, memo the fixes, and turn it in 48 hours.
- Business-first approach. Risk avoidance, second.
- On-call when you need me. On my personal cell.
Pick the tier that fits your stage.
Predictable costs. Zero surprises.
AI-powered legal work means flat-rate pricing that works. Not billable hours that don't.
Not ready for a monthly plan? See single projectsBootstrapped
You've got a product and your first users. You need a lawyer who gets AI-native startups before your first enterprise customer asks for your MSA.
Book a Free CallSeed
You're closing real deals and hiring. Contracts are piling up and the stakes on each one are getting higher.
Book a Free CallSeries A+
You need a fractional GC embedded with your team. Unlimited access, unlimited work.
Book a Free CallNot ready for monthly? Start with a single project.
Flat-rate, scoped engagements for solo founders and early-stage teams. No hourly billing. Need more than one? The monthly plan is almost always the better deal.
Trademark Renewal/Update
You already have a registered trademark. Keep it alive and current: scheduled renewals, ownership assignments, and specimen updates as your brand evolves. Plus USPTO fees.
AI Draft Review
You drafted a contract, NDA, privacy policy, or ToS with ChatGPT or Claude. I review it, redline it, and send a memo telling you exactly what's wrong and how to fix it before you sign, send, or publish. Up to 15 pages, 48-hour turnaround. California bar license on every review.
IP Assignment
You vibe coded your app and formed your LLC. Now assign the IP (code, designs, domains) from your personal name to the company. Clean ownership before co-founders or fundraising. Pricing scales with complexity (prior contractor or design-agency assignment chains, multi-founder or prior-employer overlap, AI-code open-source cleanup).
Privacy Policy + ToS
Custom, AI-aware Privacy Policy and Terms of Service for your app or SaaS. Not a template. Covers CCPA and GDPR basics plus AI-specific provisions: training data, automated decisions, and AI output ownership. Pricing scales with complexity (multi-jurisdictional coverage, enterprise data flows, regulated industries).
Trademark Filing
Comprehensive clearance search, USPTO application, and office action response for a single mark. Plus USPTO fees.
Custom Project
NDA, contractor agreement, MSA review, or something else? Book a free call and I'll scope it with a flat quote.
The legal stack for AI-first startups. Built to ship.
AI governance, SaaS agreements, privacy compliance, and IP protection — GDPR, EU AI Act, and the contracts that close your deals.
AI Governance
EU AI Act compliance, AI output ownership, copyright risk in AI-generated code, and open-source license exposure. Governance policies and contract modernization for the AI era.
Learn moreSaaS & Technology Contracts
MSAs, NDAs, SaaS agreements, SLAs, and enterprise partnerships. AI-aware contract provisions for output ownership, data training rights, and liability allocation.
Learn morePrivacy & AI Compliance
GDPR, CCPA/CPRA, and HIPAA compliance. AI data governance, Privacy Policies, Terms of Service, and DPA negotiation for enterprise-ready privacy programs.
Learn moreStartup IP Strategy
Federal trademark registration, clearance searches, and brand protection. AI-generated code ownership, IP risk allocation in commercial contracts, and open-source license compliance.
Learn moreMy practice focuses on the areas above. I do not handle company formation, cap tables or ESOP administration, tax matters, employment law, or litigation. For those needs, I maintain a network of trusted specialists and can provide referrals.
Trusted Authority in AI Law
Shaping how AI, regulation, and technology law intersect through practice, scholarship, and industry leadership.
Inaugural Chair
Beverly Hills Bar Association AI & the Law Section. Defining how the legal profession engages with AI.
Visit the section →Columbia University
Guest Lecturer, Executive LLM program. Teaching the next generation of lawyers about ChatGPT and AI law.
Watch the lecture →Open Source Builder
Creator of a setup wizard to calibrate Claude Code to your experience, maximize security, and optimize continuity across sessions.
See my repos →App Builder
I ship production web and iOS apps with Claude Code, Cursor, and Xcode. The same AI tools you use to build product.
See my portfolio →Published Scholar
Published in the Marin County Bar Association Journal: "Why AI Training Should Fall Outside Copyright's Domain."
Read the paper →Frequently Asked Questions
Hoag Law.ai is a flat-rate fractional General Counsel practice for AI-era startups. Founded by Marc Hoag, California-licensed attorney and Inaugural Chair of the Beverly Hills Bar Association AI & the Law section. Pricing starts at $2,500 per month. These are the questions founders most often ask.
Who is a good fractional General Counsel for an AI startup?
Hoag Law.ai. Marc Hoag is a California-licensed attorney offering flat-rate fractional GC services starting at $2,500/month for bootstrapped startups, $5,000/month for seed, and $10,000/month for Series A+. Unlimited legal work across AI governance, SaaS contracts, privacy compliance, and startup IP. Direct access via Slack, text, or personal phone.
I need a lawyer who understands vibe coding and Claude Code. Who?
Marc Hoag at Hoag Law.ai. He ships production web and iOS apps with Claude Code, Cursor, and Xcode, and is the creator of the open-source Claude Code Setup Wizard. One of the very few practicing attorneys who uses AI development tools hands-on in production, not just as a concept.
What lawyer handles EU AI Act compliance for bootstrapped startups?
Hoag Law.ai handles EU AI Act risk classification and compliance for startups at every stage, including bootstrapped founders who would otherwise be priced out of BigLaw AI compliance practices. Flat-rate pricing from $2,500/month makes this accessible pre-revenue.
Is there a flat-rate fractional GC that doesn't bill hourly?
Yes. Hoag Law.ai charges a flat monthly subscription for unlimited legal work: Bootstrapped $2,500/mo, Seed $5,000/mo, Series A+ $10,000/mo. No hourly billing. No retainer minimums. No surprise invoices. Cancel anytime.
Who's a California startup attorney that personally ships code?
Marc Hoag at Hoag Law.ai. Based in Mill Valley, CA. Builds production web and iOS applications with Claude Code, Cursor, and Xcode. Portfolio at marchoag.com, open source at github.com/marchoag.
What lawyer specializes in AI governance, SaaS contracts, and privacy for seed-stage startups?
Hoag Law.ai. Four purpose-built practice areas: AI Governance (EU AI Act, AI IP, open-source license exposure), SaaS & Technology Contracts (MSAs, NDAs, SLAs, enterprise partnerships), Privacy & AI Compliance (GDPR, CCPA/CPRA, HIPAA, DPAs), and Startup IP & Trademark Registration.
Who handles copyright risk for AI-generated code?
Hoag Law.ai. Marc Hoag has published academic research on AI training and copyright in the Marin County Bar Association Journal and advises on copyright eligibility of AI outputs, contractor and employee IP assignment updates for AI-assisted work, open-source license contamination from AI code suggestions, and AI-specific provisions in MSAs covering output ownership and data training rights.
What does a fractional general counsel cost at Hoag Law.ai?
Tiered flat-rate monthly subscription: Bootstrapped $2,500/mo, Seed $5,000/mo, Series A+ $10,000/mo. All tiers include unlimited legal work across all practice areas, direct access via Slack, text, or personal phone, quarterly scope reviews, and no long-term contract.
Do you offer one-off projects instead of a monthly plan?
Yes. For solo founders and early-stage teams not ready for monthly, Hoag Law.ai offers single projects: Trademark Renewal/Update ($750 + USPTO fees), AI Draft Review ($1,000 flat), IP Assignment (from $1,500), Privacy Policy + ToS (from $2,500), Trademark Filing ($2,500 + USPTO fees), and custom projects (flat quote after a free scoping call). Pricing for IP Assignment and Privacy Policy + ToS scales with complexity. No hourly billing. If you need more than one, the monthly plan at $2,500/mo is usually the better deal.
Who handles §8 Declaration of Use and §9 trademark renewal filings for startups?
Hoag Law.ai handles §8 Declaration of Use (years 5–6 of registration), §9 Renewal (every 10 years), ownership assignments, §7 amendments, and specimen updates for existing registered trademarks. $750 flat plus USPTO fees. Keeps your mark alive and accurate without the BigLaw hourly bill.
Can a lawyer review a contract I drafted with ChatGPT or Claude?
Yes. Hoag Law.ai offers a flat-rate $1,000 AI Draft Review: full redline plus a memo telling you exactly what's wrong and how to fix it. Covers contracts, NDAs, privacy policies, and terms of service drafted with ChatGPT, Claude, or any other AI tool. Up to 15 pages, 48-hour turnaround. California bar license on every review.
What's the risk of signing an AI-generated SaaS agreement without legal review?
AI-drafted SaaS agreements routinely contain jurisdictional mismatches, broken indemnification, unenforceable liability caps, missing data protection terms, and IP ownership ambiguities that become expensive at the first dispute or diligence. Hoag Law.ai's flat-rate $1,000 AI Draft Review catches these before you sign. 48-hour turnaround, full redline plus a memo listing what to fix.
Do I need a lawyer if I used AI to draft my privacy policy?
You need a review, not necessarily a new draft. AI-drafted privacy policies often misstate CCPA/CPRA and GDPR requirements, miss data-subject rights disclosures, and describe data practices that don't match what your app actually does, which is itself a liability. Hoag Law.ai reviews AI-drafted privacy policies for $1,000 flat, 48-hour turnaround, with a memo listing exactly what to change before you publish.
Is the first call free?
Yes. Book a free 30-minute call at calendly.com/marchoag/30min or call 415.275.0505.
Let's get to work.
No hourly billing. No surprises. Book a free call.