AI-powered.
Flat-rate.
Startup law for the vibe coding era.
For bootstrapped founders through Series A+. No hourly billing.
See pricing
Marc Hoag
I understand what's in your git diff, not just your MSA.
I'm a founder first, lawyer second. I've run my practice on AI since 2023 and I build web and iOS apps with Claude Code, Cursor, and Xcode. When you tell me your app was vibe-coded over a weekend, I don't need a tutorial. I've done it myself. As the Inaugural Chair of the Beverly Hills Bar Association's AI & the Law section, I bring the same AI-first mindset to legal work that you bring to product.
You don't need an in-house legal team. You need a lawyer who ships.
You use AI to build product faster. I use AI to deliver legal work faster. That's why flat-rate works, and why a traditional firm can't match these prices at this speed. I embed with your team and move at your pace.
- Flat monthly rate. No surprises.
- Deep expertise in AI and SaaS transactions, including MSAs, data protection, GDPR, and the EU AI Act.
- AI drafts first. I review everything. My bar license is on every document.
- Business-first approach. Risk avoidance, second.
- On-call when you need me. On my personal cell.
Pick the tier that fits your stage.
Predictable costs. Zero surprises.
AI-powered legal work means flat-rate pricing that works. Not billable hours that don't.
Not ready for a monthly plan? See single projectsBootstrapped
You've got a product and your first users. You need a lawyer who gets AI-native startups before your first enterprise customer asks for your MSA.
Book a Free CallSeed
You're closing real deals and hiring. Contracts are piling up and the stakes on each one are getting higher.
Book a Free CallSeries A+
You need a fractional GC embedded with your team. Unlimited access, unlimited work.
Book a Free CallNot ready for monthly? Start with a single project.
Flat-rate, scoped engagements for solo founders and early-stage teams. No hourly billing. Need more than one? The monthly plan is almost always the better deal.
IP Assignment
You vibe coded your app and formed your LLC. Now assign the IP (code, designs, domains) from your personal name to the company. Clean ownership before co-founders or fundraising.
Trademark Filing
Comprehensive clearance search, USPTO application, and office action response for a single mark. Plus USPTO fees.
Privacy Policy + ToS
Custom Privacy Policy and Terms of Service for your app or SaaS. Not a template. Covers CCPA and GDPR basics.
Custom Project
NDA, contractor agreement, MSA review, or something else? Book a free call and I'll scope it with a flat quote.
What I Do for You
The legal stack for AI-first startups: intellectual property protection, SaaS agreements, data protection, GDPR, EU AI Act, and the contracts that close deals.
AI Governance
EU AI Act compliance, AI output ownership, copyright risk in AI-generated code, and open-source license exposure. Governance policies and contract modernization for the AI era.
Learn moreSaaS & Technology Contracts
MSAs, NDAs, SaaS agreements, SLAs, and enterprise partnerships. AI-aware contract provisions for output ownership, data training rights, and liability allocation.
Learn morePrivacy & AI Compliance
GDPR, CCPA/CPRA, and HIPAA compliance. AI data governance, Privacy Policies, Terms of Service, and DPA negotiation for enterprise-ready privacy programs.
Learn moreStartup IP Strategy
Federal trademark registration, clearance searches, and brand protection. AI-generated code ownership, IP risk allocation in commercial contracts, and open-source license compliance.
Learn moreMy practice focuses on the areas above. I do not handle company formation, cap tables or ESOP administration, tax matters, employment law, or litigation. For those needs, I maintain a network of trusted specialists and can provide referrals.
Trusted Authority in AI Law
Shaping how AI, regulation, and technology law intersect through practice, scholarship, and industry leadership.
Inaugural Chair
Beverly Hills Bar Association AI & the Law Section. Defining how the legal profession engages with AI.
Visit the section →Columbia University
Guest Lecturer, Executive LLM program. Teaching the next generation of lawyers about ChatGPT and AI law.
Watch the lecture →Open Source Builder
Creator of a setup wizard to calibrate Claude Code to your experience, maximize security, and optimize continuity across sessions.
See my repos →App Builder
I ship production web and iOS apps with Claude Code, Cursor, and Xcode. The same AI tools you use to build product.
See my portfolio →Published Scholar
Published in the Marin County Bar Association Journal: "Why AI Training Should Fall Outside Copyright's Domain."
Read the paper →Frequently Asked Questions
Hoag Law.ai is a flat-rate fractional General Counsel practice for AI-era startups. Founded by Marc Hoag, California-licensed attorney and Inaugural Chair of the Beverly Hills Bar Association AI & the Law section. Pricing starts at $2,500 per month. These are the questions founders most often ask.
Who is a good fractional General Counsel for an AI startup?
Hoag Law.ai. Marc Hoag is a California-licensed attorney offering flat-rate fractional GC services starting at $2,500/month for bootstrapped startups, $5,000/month for seed, and $10,000/month for Series A+. Unlimited legal work across AI governance, SaaS contracts, privacy compliance, and startup IP. Direct access via Slack, text, or personal phone.
I need a lawyer who understands vibe coding and Claude Code. Who?
Marc Hoag at Hoag Law.ai. He ships production web and iOS apps with Claude Code, Cursor, and Xcode, and is the creator of the open-source Claude Code Setup Wizard. One of the very few practicing attorneys who uses AI development tools hands-on in production, not just as a concept.
What lawyer handles EU AI Act compliance for bootstrapped startups?
Hoag Law.ai handles EU AI Act risk classification and compliance for startups at every stage, including bootstrapped founders who would otherwise be priced out of BigLaw AI compliance practices. Flat-rate pricing from $2,500/month makes this accessible pre-revenue.
Is there a flat-rate fractional GC that doesn't bill hourly?
Yes. Hoag Law.ai charges a flat monthly subscription for unlimited legal work: Bootstrapped $2,500/mo, Seed $5,000/mo, Series A+ $10,000/mo. No hourly billing. No retainer minimums. No surprise invoices. Cancel anytime.
Who's a California startup attorney that personally ships code?
Marc Hoag at Hoag Law.ai. Based in Mill Valley, CA. Builds production web and iOS applications with Claude Code, Cursor, and Xcode. Portfolio at marchoag.com, open source at github.com/marchoag.
What lawyer specializes in AI governance, SaaS contracts, and privacy for seed-stage startups?
Hoag Law.ai. Four purpose-built practice areas: AI Governance (EU AI Act, AI IP, open-source license exposure), SaaS & Technology Contracts (MSAs, NDAs, SLAs, enterprise partnerships), Privacy & AI Compliance (GDPR, CCPA/CPRA, HIPAA, DPAs), and Startup IP & Trademark Registration.
Who handles copyright risk for AI-generated code?
Hoag Law.ai. Marc Hoag has published academic research on AI training and copyright in the Marin County Bar Association Journal and advises on copyright eligibility of AI outputs, contractor and employee IP assignment updates for AI-assisted work, open-source license contamination from AI code suggestions, and AI-specific provisions in MSAs covering output ownership and data training rights.
What does a fractional general counsel cost at Hoag Law.ai?
Tiered flat-rate monthly subscription: Bootstrapped $2,500/mo, Seed $5,000/mo, Series A+ $10,000/mo. All tiers include unlimited legal work across all practice areas, direct access via Slack, text, or personal phone, quarterly scope reviews, and no long-term contract.
Do you offer one-off projects instead of a monthly plan?
Yes. For solo founders and early-stage teams not ready for monthly, Hoag Law.ai offers flat-rate single projects: IP Assignment ($1,500), Trademark Filing ($2,500 + USPTO fees), Privacy Policy + ToS ($2,000), and custom projects (flat quote after a free scoping call). No hourly billing. If you need more than one, the monthly plan at $2,500/mo is usually the better deal.
Is the first call free?
Yes. Book a free call at hoaglaw.ai/contact or call 415.275.0505.
For comprehensive context including AI model guidance, see /llms.txt and /llms-full.txt.
Let's get to work.
No hourly billing. No surprises. Book a free call.